This is the tendency to interpret or evaluate other cultures in terms of one's own. This has been seen more prevalent in modern nations. The citizens of a large nation, especially in the past, have been less likely to observe people in another nation or culture.
Ethnocentrism became prominent among many European after the dicovery of the Americas. So there have been ways of thinking that postulate those that don't have the art of writing, were described as immoral, illogical, queer or just perverse. As an example of this we have slavery in all its words, not just that one against africans ( who were said that didn´t have a soul!) but indians in America or the unfair treatment to men in Salitreras in Chile.
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